Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Asian & Pacific Islander Tobacco Education Network - United States

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Initiated in 1990, the Asian and Pacific Islander Tobacco Education Network (APITEN) is a US partnership that promotes wellness while organising individuals and groups to advocate for tobacco-free communities. The group's mission is to address tobacco control using culturally and linguistically appropriate methods that will enable AAPI populations to improve their health status.
Communication Strategies
APITEN engages in the following initiatives:
  • Countering pro-tobacco influences by:
    • Mobilising AAPI organisations to adopt policies eliminating tobacco sponsorship
    • Strengthening the capacity of organisations through technical assistance and training (e.g., grant writing, media, and advocacy)
    • Collaborating with ethnic networks on statewide activities
  • Promoting smoke-free environments by:
    • Educating bar owners and patrons on laws, like California Smoke-Free Workplace Law
    • Advocating for smoke-free events with outreach and education
  • Improving health policy and program support for AAPIs by:
    • Conducting policy analysis on effective tobacco control
    • Organising educational visits to local, state, and national government officials
  • Providing one-time mini-grants of up to US$5,000 to AAPI community-based organisations for tobacco education activities.
Development Issues
Health, smoking, tobacco control, youth, education, ethnic communities, policy, media advocacy, community-directed research.
Key Points
Long-term goals include supporting local short-term activities to lead to long-term health improvement while encouraging under-represented ethnic populations and under-served geographic areas.
Partners

APITEN, Asian Pacific Health Care Venture, California Health Collaborative, Union of Pan Asian Communities.

Sources

APITEN site; Letter sent from Roxanna Ursua Bautista to The Communication Initiative on October 28, 2002.