Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mwanza Project - Tanzania

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This project began in 1991 as a five year strategy to treat people in rural areas and educate them about the dangers of STD's including HIV. The primary objectives of the project were to implement a programme for detecting and treating STD's throughout Mwanza, while determining the effectiveness of the programme in reducing the spread of STD's and HIV. Secondary objectives included calculating STD and HIV prevalence and calculating the costs of STD management.
Communication Strategies

Promotion of a community nurse provides regular medical check-ups, health education, and promotion and supply of condoms to community sex workers. In the most case, no laboratory tests were performed as there were none available.
Development Issues

STD's, HIV and AIDS, community sex workers.
Key Points

This programme was implemented through the existing health system and has since been chosen for extension to all health centres in the region and perhaps to other African countries. This programme was also developed in an effort to learn about the risk factors that STD's provide in the transmission of HIV, the prevalence of STD's and the effectiveness of attacks on STD's in countering HIV.
Partners



European Union, Department of Health

Sources

Rex Winsbury, Action: The EC's response to HIV/AIDS in developing countries, 2nd ed. (Brussels: edit, 1994) 21.