Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

The Tenderloin Senior Outreach Project (TSOP) - USA

0 comments
A programme from a poor quarter of San Fransisco, called Tenderloin, designed for the safety of our ageing population as they take up their rightful place in the community.
Communication Strategies
The project slowly motivated groups of elderly people to socialize with each other over coffee & refreshments. Through subsequent discussions in the new chat groups, a system of organized action served to meet the needs of the ageing community.
Development Issues
Ageing, Population, Rights
Key Points
When local university staff realized that many seniors felt afraid of crime, rent increases & inadequate income, TSOP was created. Instigating interpersonal communication through coffee & refreshments, groups of elderly people were encouraged to meet each other. Conversations led to mutual needs, such as the security issue & the creation of the 'safe house' project. Much like the Block Parent programme flagging safe houses for children to go in times of trouble, the Safe House project flagged shops, banks or offices which would "display a sign showing that any older person in fear of imminent attack could go into that building for refuge and to call the police". Discussions also led to economic difficulties & a system of bulk buying was put into place. The social effort led to a heightened sense of community among the ageing to the point where they were looking out for each other as extended family. "Groups also became security conscious about other minorities at risk, such as refugee immigrants from South-East Asia who spoke little English". The renewed strength in numbers gave the elderly courage to negotiate better rents & empowered them as to their rights within the community.
Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999