Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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ICCADES - Central America

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ICCADES - the Central American Communication Initiative for Sustainable Development - is a collaborative effort among organisations from several countries to develop a democratic, inclusive communication model in the San Juan River Basin in Central America. It functions as a regional network to bring together individuals, communication centres, and media organisations. In operation since 1998, this programme works, specifically, to support the participation of civil society on the local level in the effort to enable communities to implement their own strategies of sustainable development.
Communication Strategies
The goals of ICCADES's communication activities are established by the communities themselves. Meetings were held between environmental NGOs in the region and local organisations from both countries; attendees exchanged experiences and work on a joint bi-national proposal for sustainable development.

ICCADES organises training sessions for local radio broadcasting companies and peasant organisations from both countries, who are trained to establish communication strategies to support the process. The radio broadcasts allow the communities to share information on their local initiatives and promote their experiences.

At a bi-national level, the communication activities are aimed at influencing the decision-making process in the political, legal, and technological environment. Their work focuses on seeking legislative support for both sustainable development of natural resources and the economic development of local communities.

At the regional level, ICCADES supports the exchange of experiences among communities through peasant meetings, community-generated activities, and communication process evaluation.

In an effort to develop communication capacities among local organisations and the region's communication media, ICCADES developed a teaching proposal and a series of teaching modules, validated through community practice in the region. The purpose of these materials is to:
  • Train communities and local organisations in the use of multimedia technologies, as well as in the development of their own strategies to impact the national public agenda
  • Train media so they may develop participation mechanisms with communities
  • Train local media so they may improve the quality and quantity of coverage focused on local sustainable development.
Development Issues
Environment, Economic Development, Political Development.
Key Points
Organisers point out that there are more than 20 major river basins in Central American that are shared by two or more countries. The largest of these basins, the San Juan River Basin, is an ecological and social unit with its own cultural identity. Despite its natural potential, organisers claim, this area is economically undeveloped due to its distance from administrative centres, its political isolation, and its exploitation by private business initiatives. In an area so affected by social and economic marginalisation, organisers see the need to strengthen communication links between the surrounding communities and government institutions.
Partners

Comunicaciones para el Desarrollo Sostenible de Nicaragua; la Hora del as Naturaleza; El Centro de Communicacion Voces Nuestras; FTPP Central America; La Asociacion Hombres de Maiz para el Desarrollo Humano; La Asociacion de Radio y Medios Participativos (ARPAS); La Fundacion Comunica; El Centro de Mujeres Comunicadoras Mayas en Guatemala; La Red de Desarrollo Sostenible; La Guia Ambientalistas; La Radio Voz sin Frontera; La Voz del Tropico Humedo; Las Emisoras Catolicas; La Federacion de Ensenanza Radiofonica; Forests, Trees and People Programme (FTPP) of the Food and Agriculture Organization (FAO); the Agriculture Frontier Programme of the European Union (Programa de Desarrollo Sostenible in Zonas de Frontera Agricola).