Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Dashuri dhe.... - Albania

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Dashuri dhe ("Love and...") is a radio programme which was geared towards sexually active youth aged 18-25. It gave information on many sensitive issues.
Communication Strategies

A radio show aired once weekly on Sunday mornings for a half hour. Guest speakers were frequently invited to speak on the show and broadcast was occasionally extended about fifteen minutes to accommodate call-ins. The show was broadcast after a very popular programme Hit Parade.

Development Issues

Sex dating, STD's, AIDS, prostitution, drugs, abortion

Partners

Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.