Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Eshte jete juaj - Albania

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This radio programme had a very similar format as Dashuri dhe Click here to view "Dashuri dhe" description with a focus on sexually active youth aged 18-25 and on the sensitive topics of sex, dating, STD's, AIDS, prostitution, drugs and abortion.
Communication Strategies

The radio show Eshte jete juaj (It's your life) was aired once weekly on Sunday mornings for a half hour. Guest speakers were frequently invited to speak on the show and broadcast was occasionally extended about fifteen minutes to accommodate call-ins. This project received funding to extend the life of the broadcasts and resulted in more in-depth coverage of the topics.
Development Issues

Sex dating, STD's, AIDS, prostitution, drugs, abortion
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.