Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Voices of Arab Youth - Middle East

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In 2001, the BBC World Service Education and UNICEF launched a 20-part radio series identifying and exploring the central concerns, problems, and issues facing young people in the Middle East. Objectives included:
  • creating a direct forum for Arab youth to have a voice
  • setting up and sustaining a new community of listenership across young people in the Arab world, fostering links between different nations and religious faiths
  • communicating issues and concerns that are important to these young people
  • providing an information and support route post-broadcast.
Main Communication Strategies
This project closely involved young people in a broadcasting initiative centred around conveying their hopes and concerns for the future, and identifying opportunities for realising their visions. The 20, 15-minute-long radio programmes were intended to reach youth living in all Arabic-speaking countries in the Middle East.

In addition to radio, this programme featured a website that provided a news link, youth debate forum, and additional information about key topics raised in the programmes.

UNICEF linked this project to a series of meetings with young people who were part of a global youth network - culminating in the United Nations Special Session on Children took place in New York (USA) in May 2002 (click here for further details on that event).
Development Issues
Youth.
Partners

BBC World Service Education, UNICEF.

Sources

Letters sent to The Communication Initiative from Joanne Edwards (on March 5 2004) and Hayley Sillence (on March 30 2004); and project description on the BBC World Service Trust website.