Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Indian Ocean Disaster Relief Portal (Tsunamihelp)

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Created in response to the December 2004 Indian Ocean tsunami, this web portal project is an effort to share information and resources with victims of the disaster. Maintained by Wikinews creators, including the creators of The South-East Asia Earthquake and Tsunami Blog (SEA-EAT), the Indian Ocean Disaster Relief Portal (Tsunamihelp) organises information into an interactive, participatory online emergency database that aims to share resources in the form of news and images, as well as support and relief.
Communication Strategies
The Tsunamihelp website is an example of the use of information and communication technology (ICT) to enable voluntary, participatory citizen journalist reporting in a time of emergency. The specific type of technology being used is Wiki, which is a website (or other hypertext documents collection) allowing users to add or edit content freely. "Wiki" also refers to the collaborative software used to create such a website. Wikinews' mission is "to create a diverse community where anyone can independently report the news on a wide variety of current events." (Click here to read more about the history of the development of this technology, and its strategic elements.) One implication of this communal approach to information sharing and shaping is that, as a note on Tsunamihelp indicates, "Information provided here is often not verified by others, and scams involving donations are a problem in general. Please use the information carefully and at your own risk."

Tsunamihelp is an effort to help victims of the tsunami by providing information. It provides factual information about the disaster itself, such as ground zero information, helpline numbers, online and telephone resources for identifying the missing and found, and confirmed deaths by country (sourced to various news articles). Links to other media through which the impact of the disaster is being communicated - photo, video, and satellite image galleries, for instance - are also provided here. Specific tools for support and relief include links to aid agencies, fundraising events, relief maps, and health and safety information resources (e.g., how to handle a dead body and where to seek out post-traumatic stress prevention groups and tools). The idea is to give people the tools to find the help they need.
Development Issues
Emergency.
Key Points
SEA-EAT, whose members are participating in the Tsunamihelp project, was set up by blogger and writer Peter Griffin just hours after news of the disaster reached him. Two fellow bloggers, Rohit Gupta and Dina Mehta, also in Mumbai (India), helped him put the information in place. Gupta says that in just 48 hours, the SEA-EAT blog had over 200 volunteer bloggers posting from the affected regions as well as from around the globe. "It was a smart mob organising a humanitarian response," he explained. A team of translators is working to make the blog - which includes the latest regional news, a missing persons page that makes use of a free, blog-like photo-sharing tool, and links to relief efforts - available in Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, and Spanish.

To read some personal stories of how Tsunamihelp has impacted the lives of the tsunami's victims, click here.
Sources

Posting to the Global Knowledge for Development (GKD) list server on December 30 2004 (click here for the archives); and "Online Citizen Journalists Respond to South Asian Disaster" by Shefali Srinivas, Online Journalism Review, January 7 2005; and Tsunamihelp website.