Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Tsunamihelp - Broadcasters Help Project

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This subsite of Indian Ocean Disaster Relief Portal (Tsunamihelp) is a participatory, Internet-based attempt to get an overview of how various countries around the world have acted to help broadcasters affected by the December 26 2004 Indian Ocean earthquake and tsunami. The purpose of the Broadcasters Help Project is to coordinate what broadcasters are doing in the aftermath of the disaster, as well as to demonstrate to larger broadcasters that quick action is needed to help foster the reopening of communication channels in impacted areas.
Communication Strategies
This project uses information and communication technology (ICT) in the form of a public, online database to disseminate and exchange information about efforts to rebuild media outlets following the emergency. The authors believe by sharing this information, broadcasters will be stimulated to coordinate their efforts and thus be able to act more effectively together to deliver needed aid. Participation is a key strategy underlying the Broadcasters Help website, which uses Wiki technology. Wiki is a website (or other hypertext documents collection) allowing users to add or edit content freely. "Wiki" also refers to the collaborative software used to create such a website. Wikinews' mission is "to create a diverse community where anyone can independently report the news on a wide variety of current events." (Click here to read more about the history of the development of this technology, and its strategic elements.)

Broadcasters Help offers an overview of the global humanitarian response to broadcasters in the days, weeks, and months following the disaster. The Home Page includes details about such initiatives as calls for tsunami film footage, resources for journalists traumatised by their experiences covering the disaster, and contact information for those interested in donating radio sets and batteries or offering media training. The weblog also includes details of responses divided by geographical region; country-specific in-depth reports are also provided. Other resources include a list of related conferences, links to further sources of information, and details about technology for new stations. As an example of the latter, information is provided about LiveSupport, a Campware (Center for Advanced Media Prague) project that aims to create a free and open source automation software package for smaller community radio stations, some of which may be starting to rebuild after the tsunami.
Development Issues
Emergency, Technology.
Key Points
Jonathan Marks, the project's creator, indicates that "There is the immediate need to replace stations put off the air. But also longer term thinking about the role of broadcasters in times of natural disaster." For example, figures offered on the Broadcasters Help website indicate that over one-third of those killed by the Indian Ocean tsunami were children; 1 million more are injured or have lost family. In this context, organisers say, there is clearly a role for broadcasters beyond the provision of crucial emergency and relief information: they may play a role in helping to educate in the stricken region, too.
Sources

Email from Jonathan Marks to The Communication Initiative on February 5 2005; and Broadcasters Help website.