YouthAIDS

YouthAIDS programmes are designed to educate young people and protect them from a life of HIV/AIDS. Through mass media, theatre, music, fashion and sport, YouthAIDS promotes abstinence, decreased sexual activity and safer sex among youth between 14 and 25.

YouthAIDS and Population Services International (PSI) place particular emphasis on at-risk young people and use young people themselves to design and implement its youth programmes. The approach stresses self-empowerment and hopes to leads to the prevention of HIV-infections.

The PSI network delivers health products, services and information to prevent HIV/AIDS, sexually transmitted infections and malaria, and promote family planning and maternal and child health among low income and high risk populations. Through social marketing, PSI harnesses the strength of the existing retail distribution networks to make health products available at low cost and to motivate healthier behaviour.

HIV/AIDS, Youth.

The project reaches 600 million youths in 70 countries through corporate partnerships and the use of media communications from celebrity role models. YouthAIDS/PSI place emphasis on at-risk young people and uses young people to design and implement its youth programs.

The approach stresses self-empowerment and hopes to lead to the prevention of millions of HIV infections at a modest cost. “With only $10, PSI/YouthAIDS is able to provide one youth with a year of necessary health products, services and valuable health education. $9 of every $10 raised by PSI/YouthAIDS goes directly to programs improving the lives of kids around the world.”