Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Speak Africa

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Speak Africa is a Pan-African communication strategy and platform designed to work in partnership with young people to improve opportunities for their expression, exchange, and meaningful participation in advocacy, decision-making, and development using multi-media tools and channels (i.e., online, TV, radio, and print), as well as visual and performing arts and culture. While a Secretariat for Speak Africa is currently hosted by the United Nations Children's Fund (UNICEF) Ethiopia, the governance structure for Speak Africa provides for leadership of partnerships and activities in various African countries by partner agencies (United Nations agencies, non-governmental organisations (NGOs) working on/with children and youth, associations, youth clubs, etc).
Communication Strategies

According to the organisers, African youth are dealing with the same challenges as adults: identity, HIV/AIDS, unemployment, and economic poverty. Speak Africa is designed to offer African youth opportunities to articulate and share their views on these issues. The project aims to use voices, words, and images to offer insights into what young people across Africa are doing to make their world better. Through dialogue facilitated by youth activist artists (musicians, visual artists, and poets), entrepreneurs, and cultural icons, youth in urban and rural locations across Africa exchange opinions, experiences, and challenges about their daily lives. The Speak Africa website, for example, serves as an online platform for youth expression, with links to member blogs, videos, images, competitions, and events. (A sample video posted April 22 2009 is available below.)

Speak Africa believes that through these activities and by working together, young people can access policy and law makers with a coherent and more powerful voice. Through partnerships with the mass media, private entities, and civil society, the Speak Africa initiative also aims to create networks and platforms for expression. For example, the project is working with media partners who are helping to train young people to be Speak Africa reporters.

The first event of the project was the Genesis event, which took place in Ethiopia in March 2006. The Genesis brought together youth activist artists from South Africa (Zola, EJ von Lyrik, Channel O, and DJ KB) with artists from Ethiopia (Jonny Raga, Jorga Mesfin, and Absezash Tamerat). They led discussions with youth from cities, towns, and rural villages to create dialogue among youth and to take youth concerns to decision makers.

Speak Africa's main areas of focus are:

  • Exchange and Networking - to facilitate sharing of experiences and ideas and building consensus on key issues amongst young people through face-to-face and virtual dialogue, as well as support for children and youth networks.
  • Media and Advocacy Training and Mentorship - to build the capacities of young people in utilising the media effectively through their advocacy and communication initiatives.
  • Speak Africa Product Development and Dissemination - to increase visibility of young people and their impact on public opinion by broadening spaces on mainstream media and other channels for media products made by or about children and youth.
  • Advocacy and Exchange with Decision Makers, Policy Makers, and Political Leaders - to facilitate inter-generational exchange and understanding and expand the influence of young people in holding leaders accountable for their promises and contributing to decision making at all levels, including high-level continental fora.
  • Knowledge Management - to provide a platform for sharing of information, documentation, research, good practices, and lessons learned related to the children and youth agenda in Africa, with easy access for use by young people and those working to support them.
  • Partnerships and Resource Mobilisation - to strengthen partnerships, resource sharing, and resource mobilisation amongst children and youth organisations and organisations working in their interest, in order to expand opportunities for meaningful youth engagement and development.



Speak Africa is currently working on developing a resource pack that will bring together relevant documents related to the children and youth agenda in Africa, as well as an advocacy and media training strategy and information pack that will guide and focus future training programmes.

Speak Africa also took part in the Africa Development Forum, taking youth concerns to the decision makers at the Forum.

Development Issues

Youth, Democracy, and Governance.

Key Points

Speak Africa works to achieve the following:

  • empowerment through expression;
  • information through sharing and exchange;
  • education through exposure to progressive leaders in Africa;
  • access to influential power sources; and
  • transformation through articulate intervention and solution-oriented activism.



According to organisers, youth across Africa have a vital role to play in Africa’s future. Estimates predict that over 75% of Africa’s population will be under 25 by 2015. Today, African youth account for 45% of the total labour force.

Partners

UNICEF, he African Child Policy Forum (ACPF), The Pan-African Youth Union (PYU), Coalition of African NGOs Working with Children (CONAFE), Africa’s Best Channel (ABC), Children and Broadcasting Foundation for Africa (CBFA), Diaspora African Forum Mission (DAFM).

Sources

Speak Africa website on December 29 2008 and July 7 2009.

Teaser Image
http://www.comminit.com/files/Youth Africa.jpg