Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Tuberculosis Survival Project (TBSP)

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The Tuberculosis Survival Project (TBSP) was launched on World TB Day 2006. Centring around an interactive website, the global project aims to accomplish the following:
  • to raise awareness and provide information about Tuberculosis (TB) and Multidrug-resistant tuberculosis (MDR-TB);
  • to offer a peer support service to those undertaking TB treatment;
  • to provide an e-platform where people can share their own - and read about each other's - experience of having the disease;
  • to provide country specific information so people can learn about what is going on in their region with regard to the disease;
  • to develop and publish relevant self-help and informative publications designed for people with TB/MDR-TB; and
  • to create national grassroots patient networks through workshop delivery and skills sharing.
Communication Strategies

This initiative uses the internet as a tool to bring people together who are living with MDR-TB. Developed by an author and journalist who is living with HIV and has survived MDR-TB, the Tuberculosis Survival Project website is meant to serve as a place for people to learn about TB, to share their stories, and to engage in one-on-one mentoring.

One strategy being drawn upon here is the sharing of information. News items, "useful links", frequently asked questions (FAQs), survival tips, and information about rights are amongst the features offered. An online book shop offers access to books (some of which were published in association with the Stop TB Partnership), such as "Overcoming Tuberculosis: A Handbook for Patients", an interactive booklet designed to help people adhere to TB treatment.

TBSP also uses technology to connect people. "One to One Mentoring" is provided via email for people who feel they need support, who are experiencing stigma, or who simply want to talk to someone who has had TB/MDR-TB (The website notes that this is not a medical advisory service). In addition, one may join an interactive "TB Patient Talk" online forum, which is run and moderated by the International Council of Nurses (ICN). The ICN encourages individuals living with TB or MDR-TB, or who have been infected with TB/MDR-TB in the past but are now cured, to share their experiences. The purpose of this forum is to provide a communication platform to discuss experiences related to TB treatment; issues concerning social and workplace support; changes in community or family behaviours after the TB diagnosis; or personal matters such as speaking about fear of isolation.

Development Issues

Health, HIV/AIDS.

Key Points

Educated as a nurse but obliged to leave school in 1990 (because he tested positive for HIV), the man who launched this initiative has also written on the rights and responsibilities of health workers living with HIV.

Partners

The website is supported by a grant from Eli Lilly and Company.

Sources

Stop TB Partnership news spot, July 11 2007; and Tuberculosis Survival Project website.