Social Norms
Social norms action with informed and engaged societies
Social Norms

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Creating Demand for Voluntary Male Medical Circumcision (VMMC) Website

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The purpose of this website is to offer resources on voluntary male medical circumcision (VMMC) in order to hear about and document initiatives which are working well, in order that implementers are better able to learn from one other. "By knowing more about how other projects work in practice, program implementers can adopt and scale up ideas which have merit for the communities they serve....This is a website for the VMMC demand creation community."

The site includes the following:

  • Projects section may be filtered by country (Kenya, Malawi, Tanzania, South Africa, Uganda, Zambia, and Zimbabwe) or categories including:
    • Social mobilisation
    • Messaging
    • Interpersonal communications
    • Research
    • Media
    • Traditional leaders
    • Advocacy
    • Female partners
    • Coordination
    • Information and Communication Technology (ICT)
    • Performance based management
  • Resources include posted documents in PDF and other formats for download that include case studies, project descriptions, audience analyses, communication strategy documents, news stories, and evaluations, as well as flipcharts and surveys.
  • Events, posts, meetings, and award opportunities: "past and future seminars, webinars and other opportunities to connect and collaborate with the wider VMMC community."
  • The community is a membership site with login for access that is a "forum for VMMC implementers to discuss and debate VMMC demand creation ideas, topics and strategies with colleagues from the wider VMMC community."
Source

VMMC website, January 24 2014.