Social Norms
Social norms action with informed and engaged societies
Social Norms

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Agent Zee Project

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Launched in 2012, Agent Zee is a comic and social media project that engages students with information, insights, and inspiration to navigate the world of science and technology in Africa, particularly focusing on encouraging women in science. The project centres on the character Agent Zee, "a science diva and Bachelor of Science student who is far from ordinary." Led by Jive Media, the project is working to address the issue of under-representation of woman in the sciences.
Communication Strategies

According to Jive Media, internationally and in South Africa, women remain under-represented in the sciences. Addressing this, and the many challenges faced by African women in science, is crucial to bring science and society closer together. Agent Zee talks to young scientists and exposes them to opportunities, information, and role models. The initiative includes a comic, regular competitions to connect with students, as well as interviews with people working in the science industry.

Information is distributed through a weekly newsletter, the Agent Zee website, Agent Zee facebook page, and @agentzee on twitter.

Click here to access the Agent Zee comics.

Development Issues

Science, Education, Women

Sources

Jive Media website and Agent zee website on February 2 2014.