Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HEA Folic Acid Campaign

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This three year programme was established by the Health Education Authority (HEA) and was aimed at raising the awareness and consumption of folic acid for pregnant mothers. An increase in folic acid consumption by women intending to become pregnant and during the first twelve weeks of pregnancy can reduce the risks of spina bifidia in their children.
Communication Strategies

This awareness raising campaign reached not only the mothers but also the industry and professionals dealing with folic acid. A strong research component examined qualitative measures before, during and after the project with mothers, women and commercial sectors. Additional studies sought to monitor the availability and visibility of folic acid products in the marketplace.

Development Issues

Health and nutrition, children, mothers, women.

Key Points

This project was selected by the European region of the World Health Organisation as an example of an effective national campaign for improving health status. This campaign attacked all aspects of this problem, reaching out to health professionals, commercial industries and the women themselves to increase awareness about the issue.

Partners

Health Education Authority, Department of Health, Ministry of Agriculture, Fisheries and Foods (M AFF)

Sources

Health Education Authority News Bulletin: February 1999, page 2.

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Submitted by Anonymous (not verified) on Mon, 02/20/2006 - 02:10 Permalink

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