Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Literacy Programme - South Africa

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Based on specific requests from the ageing population in Durban (South Africa), the programme not only taught literacy, but how to deal with everyday tasks such as paying bills.
Communication Strategies
A needs assessment exercise run by a HelpAge International member organisation called MUSA communicated with elderly people & identified their feelings of inadequacy around their inablility to read & write.
Development Issues
Ageing, Population, Education, Rights
Key Points
The elderly members of Durban expressed their frustration with being taken advantage of due to their inability to read & write. "One person had signed an eviction order without knowing what it was" & others found themselves on the wrong bus or unable to use the telephone correctly. Illiteracy is a roadblock for many daily functions which the literate take for granted. Alongside the ability to read & write, Durban's elder persons expressed the need to learn techniques enabling them to perform everyday tasks. This request resulted in a 2 part programme. In addition, the elderly students requested that their tutors be older people, like themselves. The programme was successfully put into place and was "very popular & well attended, particularly by women". Programmes such as this cultivate the skills necessary to prevent the feeling of disempowerment noted by ageing & illiterate individuals.
Partners

HelpAge International & MUSA

Sources

HelpAge International Website: Practical projects with and for older people in the HelpAge International network.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

please let me know if you are running theses courses currently, or if there will be more in the future? 201501296@nu.ac.za