Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Anti-Corruption Caravan

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The Anti-corruption Caravan is a mobile, citizen-led campaign traveling through Uganda to raise awareness, encourage dialogue, and improve accountability to fight corruption. Led by ActionAid with the support of the Democratic Governance Facility (DGF), the caravan moves from district to district hosting events where people are invited to identify corrupt offices and officials in the local government, as well as name "Icons of Integrity” who stand up against corruption. Along with being an opportunity to query leaders about corrupt practices in the community, ActionAid is collecting feedback and experiences regarding corruption to share online and in print publications.
Communication Strategies

The Anti-Corruption Caravan is designed to mobilise citizens for collective anti-corruption action, particularly focusing on rural areas. The events are intended to: raise public understanding about the relationship between tax revenue generation, public service delivery, and corruption; document cases of corruption to present to relevant government authorities and institutions for action; and recognise citizen efforts and promote local champions in fighting corruption. The events are also intended to open spaces for local voices and putting them in touch with the right actors for follow up.

The caravan, comprising a police vehicle, an ActionAid SUV, and a branded bus, transport a crew wearing t-shirts with anti-corruption messages. At each location, music and theatre performances are used to attract a crowd and entertain the audience. Based on their own experiences, the public is asked to name Icons of Integrity and identify sources of corruption. "The nominations will under-go a professional vetting process in the two categories: the Citizens Virtual Prison for the Thieves and citizen symbolic reward for those with integrity. Cases that are supported by evidence from the citizens will be submitted to the Office of IGG (Inspectorate of Government) and other anticorruption institutions for further action."

The first Anti-Corruption Caravan was launched in Luwero in December 2013 and covered 12 districts of West Nile and the Central Northern Uganda. The second leg of the Anti-Corruption Caravan ran from August 7-14 2014 and covered North-East and Eastern Uganda. A third leg will cover districts in Western Uganda in 2015. During each leg of the caravan, ActionAid partners with national and district-based civil society organisations (CSOs). The experiences and feedback gathered form the Eastern leg have been collected in a publication, Corruption and the Service Delivery Tragedy in Uganda: Stories from the Eastern Leg of the Anti-Corruption Caravan

Development Issues

Democracy and Governance, Corruption

Partners

ActionAid, Democratic Governance Facility (DGF)

Sources

ActionAid website, ActionAid website, and ActionAid website on June 4 2015.