Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Avian Influenza Community Based Risk Reduction Project

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In September 2007, CARE Cambodia launched a project designed to improve the capacity of that country's provincial government, communities, and households to respond to the threat of an avian influenza outbreak.
Communication Strategies

CARE Cambodia is undertaking local awareness raising efforts, drawing largely on interpersonal communication. Capacity building sessions are being held in an effort to share avian influenza information about human and animal health with government officials and community members. In addition, CARE is trialling a community-based model that is designed to enhance avian influenza surveillance, reporting, and response. Another strategy being explored is a community-based model for improving bio-security behaviours.

Reaching out to children through printed materials is another project strategy. Organisers are developing a schoolbook in Krueng and Tampouen languages for use in specific Ratanakiri schools.

Development Issues

Health, Natural Resource Management.

Sources

Email from Keith Rickart to The Communication Initiative on January 23 2008.