Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Community Based Avian Influenza Risk Reduction Program-Mekong Region

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In March 2007, CARE Cambodia launched a project to document and disseminate approaches for strengthening community- and local-level capacity to mitigate highly pathogenic avian influenza (HPAI).
Communication Strategies

This activity aims to reduce vulnerability to avian flu throughout the Mekong Region (Vietnam, Laos, Cambodia, and Burma) by increasing awareness, prevention, and outreach support at the community level.

Specifically, CARE Cambodia is undertaking local awareness raising efforts, drawing largely on interpersonal communication. Capacity building sessions are held in an effort to share avian influenza information about human and animal health with government officials and community members. In addition, CARE is trialling a community-based model that is designed to enhance avian influenza surveillance, reporting, and response. Another strategy being explored is a community-based model for improving bio-security behaviours.

Development Issues

Health, Natural Resource Management.

Partners

Funding provided by AusAid.

Sources

Email from Keith Rickart to The Communication Initiative on January 23 2008; and AusAid website.