Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Democracy Radio

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This project of Idasa, located in Cape Town, consists of a weekly 15 minute educational radio programme distributed to community radio stations around South Africa.
Communication Strategies

Democracy Radio includes a weekly 15-minute programme which they post out to community radio stations across the country (a total of 23 in August 2000). They work more closely with about half of those stations, and support them in producing their own local content to complement what they send them. Programming includes issues of national policy, reconciliation, reparations, racism, health issues such as HIV/AIDS, clean water, land restitution. To support stations in producing local content, they have a programme of ongoing training and mentoring. At present the programmes are sent out on cassette, but they are about to distribute them on CD, at the request of the stations. They also are investigating other distribution mechanisms, such as digital satellite. Programmes are produced in English, but they are looking at ways of providing them in other languages.

Development Issues

Health, environment, political development, policy, rights.

Key Points

The programmes describe how people can access relevant services, make their voices heard, or change things within their community. Partner stations produce local content of their own to supplement these national programmes. They bring the specific issue into focus by means of discussion, phone-in or documentary. It's a constant challenge to translate the jargon of government into everyday language that everyone can understand – particularly since English is not the first language of most listeners.

Partners

The Democracy Radio Project is run in a partnership between Idasa and the Institute for Justice and Reconciliation (IJR - http://www.ijr.org.za)

Sources

Letter from Brett Davidson to The Communication Initiative.