Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Local Advocacy Project - The Philippines

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The Philippine NGO Council on Population, Health and Welfare, Inc. (PNGOC) implemented a project to address the problems of limited financial resources and programme sustainability plaguing population/family planning (FP)/reproductive health (RH) programmes in the country. Specifically, the Local Advocacy Project (LAP) aims to solicit political and popular support at the local level in the form of passage of local initiatives allocating resources for population/RH programmes through advocacy work.
Communication Strategies
LAP I will take place in three pilot areas: Balingasag, Misamis Oriental; Tanjay, Negros Oriental; and Sorsogon, Bicol Region. Resolutions will be adopted to allocate resources for the population programme in the three target municipalities.

Specifically, in Balingasag, billboards were developed that are now installed in strategic locations in the Poblacion area. In Tanjay, the theatrical group "Balitaw sa RH" was formed to act as a medium to help increase awareness and build support for RH at the barangay level. And in Sorsogon, "Hatod Kapatiran", a mobile clinic initiated by the LGU and local NGOs providing FP/RH information and services to the barangays, was implemented.

LAP II will take place in seven project areas: Misamis Oriental - Balingasag, Salay & Villanueva; Negros Oriental - Tanjay & Manjuyod; Bicol Region: Sorsogon and Malinao.

An NGO Coalition to complement the Municipal Advocacy Teams (MAT) in each area was formed and a workshop was conducted to design a local advocacy plan for each area.
Key Points
Factors such as the withdrawal of financial support from international donor agencies and discontinuation of basic health services to the local government unit (LGU) form the context that motivated the formation of LAP.
Partners

Commission on Population (POPCOM), Philippine Legislators' Committee on Population and Development (PLCPD), and PNGOC, supported by USAID thru The Futures Group (TFG).

Sources

NFE A&E site