Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Lovers Plus Spotlight - Botswana

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A national radio programme which focuses on reaching middle income urbanities 18-25 years old, with an emphasis on females, to create awareness and discussion about reproductive health issues.
Communication Strategies

A live nationally broadcast radio show airing for half an hour once a week. It airs at an optimum time because they are able to catch part of the 90 minute window when the only "commercial music hip" station in the country goes nationwide. People call-in, or write-in, and the format is that of "chats" on weekly topics.
Development Issues

Many issues, including HIV/AIDS and reproductive health
Key Points

The show is based on a peer education approach that is also used in PSI/Botswana's Peer Education Promotion (PEP) Program.
Partners



Population Services International

Sources

Population Services International - Statement of Radio Program Expertise, May 1998.