Social norms action with informed and engaged societies
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Vietnam Plus Theatre Group - Vietnam

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An NGO (Viet Nam Plus) which has trained and organised local community members into a theatre group which presents shows in villages, often 2 evenings a week. The shows cover a range of development issues - family planning, sanitation, health, immunizations, etc.
Communication Strategies
The group performs the shows which they have created, and is working towards more audience participation through a discussion and question and answer session after the performances.The group is made up of local people, farmers, one police-woman, etc. They trained with a local actor 2 days/week for 5 months.
Development Issues
Anything applicable to life in a Vietnam village - Family Planning, Sanitation, Health and Nutrition, Immunizations, Rights.
Key Points
Shows are free, the villages are poor and often remote. If it does not rain, an average of 300-500 people are often in each audience. In general, people in Vietnam are very shy. They have been taught to be ordinary, not different - obedient, modest, quiet. The theatre group asks questions, tries to make some audience members stand up and comment. Theatre is very controlled in Vietnam - even in the remote villages, the group is asked to submit the script first to the police for censoring. Vietnam Plus Theatre Group is currently seeking funds for sustatinability, training and techinical equipment (microphones) and are booking themselves out to companies and corporations in the area. A French sugar mill contracted the team to support its agriculture extension programme.
Sources

Letters from Bernard Kervyn and Jamie Uhrig of the Viet Nam Plus Theatre group to The Communication Initiative.