Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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'Sex on TV' Study - USA

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This study by the Kaiser Family Foundation analyzes the amount, nature and potential impact of sexual messages on TV today. The study was conducted as part of the Foundation's programme on the Entertainment Media & Public Health, which was established to examine the impact of entertainment media in society, and to work with entertainment industry leaders to help them convey important health messages to the public.
Communication Strategies

The study is not limited to how much sex is shown on tv, but looks as well at the context in which sex is shown.
Development Issues

Children, education, health and nutrition, HIV/AIDS.
Key Points

Using content analysis techniques to measure and assess the messages, a total of 1351 programmes across 10 channels were analysed, offering the most elaborate evaluation of sexual messages on TV yet produced by research.
Partners



Henry J. Kaiser Family Foundation.

Sources

"Sex on TV" Executive Summary, by the Kaiser Family Foundation.