Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Zambia Integrated Health Package (ZHIP) - Zambia

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After the democratic transition in Zambia in 1991, its Government has embarked on a radical health reform process dedicated to providing Zambians with equity of access to cost-effective quality health care as close to the family as possible. The health reforms were sparked by an extreme deterioration of health services and the resultant worsening of health status.
Communication Strategies

Decentralization, financial and performance accountability, re-direction of funding, define essential packages of services and redefine roles, share costs, improve training, supervision and provision of standards, increase private sector participation, streamline central bureaucracies, establish community health committees, and coordinate donors.
Development Issues

Government, NGO's reproductive health, HIV/AIDS
Key Points

Seen by many as one of the most radical revolutions in the health communication industry ever seen. Contributing to the strategic objective are five intermediate results which focus on increasing demand, increasing access, and improving the quality of service. These results are focused among target groups, community levels and the private sector.
Partners



USAID/Zambia, John Snow Incorporated, The Government of Zambia, NGO's

Sources

Highlights: Zambia Integrated Health Package - USAID/Zambia, 2nd edition. April 1998