Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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WETV World’s Fair Project - Europe

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WETV Television, a Canadian-based producer of television programming on issues of sustainable human development, is broadcasting twice-weekly programmes to European television audiences on the ASTRA direct-to-home TV network from studios at EXPO2000, the Hannover, Germany World Exposition. Broadcasts began in the beginning of July and will end at the end of the fair in October 2000.
Communication Strategies

WETV is producing two half-hour programmes each week, called Welcome to the Global Village, on the Fair's themes of "Humankind, Nature & Technology: A New World Arising." See details and clips on WETV's website, www.wetv.com which also features a Question of the Week, tied in to a global public opinion survey. This week's question: "As we enter the new millennium, what do you think should be the most important goal for your country over the next ten years?" The programs are in English only, and cover all aspects of sustainable development. Excerpts will be made available to television broadcasters in developing countries later this year as part of WETV's regular programming to those partners.
Development Issues

Global sustainable development, general development issues, technology.
Key Points

The Hannover Exposition is the biggest yet, but suffers from flagging attendance and is little known in North America, partly because the US refused to participate. Critics question whether World Fair's are still relevant in today's wired world.
Partners



WETV is a partnership-based venture which has been supported by many national aid agencies, the United Nations family and development NGOs.

Sources

Letter from Chris Morrow to The Communication Initiative.