Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Promotion of the Rights of Children, Adolescents and Women - Peru

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UNICEF-Peru has organised a project in an effort to develop a system of guarantees for the protection and surveillance of the rights of children, adolescents, and women. The project works at the local level to sensitise authorities, public service deliverers, individuals, and communities to rights-related issues. At the regional and national levels, the project is designed to contribute to the development of institutional capacity to provide services for the protection of rights.
Communication Strategies
Central to building a system that guarantees that rights are respected is advocacy. Specifically, this project involves mobilising society to respect the rights of children, adolescents, and women. Efforts include establishing settings for informal conflict resolution and reconciliation and encouraging society to take into consideration the perspectives of children and adolescents.

A second strategy involves fostering the formation of alliances and networks to promote and protect rights with the participation of public services and community-based organisations. The effort to develop a national network for the prevention of child abuse, domestic abuse, and sexual abuse is a central focus of the programme.

Finally, the project will work to build capacity in institutions and organisations like the National Commission for the Rights of Children and Adolescents. Selected venues for this effort will be those in which the government and civil society can coordinate efforts, with an eye to promoting the participation and leadership of the children themselves. Preparing organisations to press for the adaption of national legislation is an objective of this component of the programme. Along these lines, specialised technical assistance is provided to attorneys and social science professionals for adapting legislation in the spirit of the Convention on the Rights of the Child (CRC) and for establishing mechanisms to ensure protection of the rights of children and adolescents. Members of the National Council of Magistrates are encouraged to incorporate the CRC into their curricula. Technical assistance is also provided to the end of establishing a specialised defence centre for children and adolescents within the Office of the Public Ombudsman as a means of monitoring agencies that serve children and adolescents.
Development Issues
Rights, Children, Women, Youth.
Key Points
Children's rights addressed in this project include the right to a name; a healthy and stimulating start to life; an upbringing that is supportive of development and participation; a childhood free of abuse, whether it be domestic violence, emotional, physical, or sexual; and equal social services such as education, health, and justice.

The Promotion of the Rights of Children, Adolescents and Women is part of the five-year Promotion and Monitoring of Rights Programme implemented by UNICEF-Peru in 2001. This programme operates at the national level in an effort to increase access to information about, knowledge of, and commitment to, the adoption and implementation of children's and women's rights. The programme includes two national projects in addition to this one: The Project for Social Communication and The Information and Social Monitoring Project.
Partners

UNICEF-Peru, Ministry for the Promotion of Women and Human Development (PROMUDEH); Ministries of Health and of Education; the Office of the Public Ombudsman; the Judiciary and the Public Ministry; Congress; media; National Commission on the Rights of Children and Adolescents; community-based organisations; networks and NGOs that promote child rights; defence centres for children and adolescents; indigenous groups such as the Inter-Ethnic Association for Development in the Peruvian Amazon Region (AIDESEP); private sector enterprises; international cooperation; and U.N. agencies.