Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Economic Communications - Niger

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This project worked to build government capacity for economic and social communications, and also to increase dialogue and information-sharing within government and between government and civil society, especially the privatization program. Committees, technical assistance, training, public education and grassroots outreach were all used to further the goal.
Communication Strategies

An inter-ministerial committee for economic and social communications under the Prime Minister was formed. Capacity-building technical assistance from high-level international consultants, including intensive training and study tours. A campaign for public education and consensus building on privatization issues, involving international and local communications experts, and a grassroots outreach and ongoing dialogue program involving government officials and urban and rural groupings.
Development Issues

Economic and social communications
Key Points

Niger faced a new government with low communications experience, and low intra-government communications. There was a breakdown of government - civil society dialogue, and a major privatization program was lagging due to low public understanding. This project was expected to improve the environment for economic reforms based on public understanding and ownership, also to result in a de-politicization of privatization, with wider public acceptance, and an ongoing two-way dialogue between government and civil society was expected.
Partners



The World Bank

Sources

World Bank Presentation, Case Studies Strategy. June 1998