Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Writing Your Own World - South Africa

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This community publishing project, run by the North-West University, South Africa, aims to promote the writing, illustrating, printing and dissemination of creative texts in communities with a shortage of writers and texts. The project organisers believe there is a need for stories and books from all communities, landscapes and places written in all South African languages. They also believe that there should be a variety of voices telling their own stories in all societies writing for and about the community, its world and its identity, from the young to the elderly. The project uses other media, newspapers, video, exhibitions and conference presentations, to create public awareness.
Communication Strategies
The project ran from April to June 2004 and was aimed at developing the Afrikaans-speaking community of Promosa, Potchefstroom. The project consisted out of three phases: sharing stories, making a book, publishing. Before starting each phase, the organisers made contact with important role players, such as the principals of both schools, teachers, and the local head of the centre for the aged. These people were involved in the project from the start, and their input as community leaders was invaluable. Research was done and sources used were the local library, the municipality, local residents and the Internet.

The participants in the project were primary school learners aged from 10-13 years, secondary school learners aged from 16-20 years and members of the centre for the aged, from 60-80 years of age. The participants were involved in bookmaking and story writing, a creative writing contest, a creative writing workshop and story telling sessions. The children made a simple booklet of their own writing and illustrating their own stories. Their topics were "My happiest day" or "My saddest day". The teenagers held a creative writing contest, writing on the topics "If I could have my life over again" and "The day I will never forget". Some of the elderly participants were not literate, in which case their stories and experiences were recorded transcribed for them. Others wrote their stories themselves. The end product, a published anthology, contained their stories, illustrations and some photos of participants.

The project created public awareness during and after the project via:
  • exhibitions in the local libraries, primary school and centre for the aged
  • articles in media e.g. the local paper, Taalgenoot, and the university's website
  • a short video of the project was made by one of the post-graduate students specialising in video production.
  • exhibitions and presentations at conferences.
Development Issues
Children, Youth, Aged
Key Points
The project organisers believe involving various groups in the community in sharing stories, creative writing, and bookmaking, can:
  • stimulate an interest in writing and publishing
  • provide individuals with the opportunity to tell stories about themselves and their own world
  • encourage individuals and generations to share their experiences and stories with each other
  • contribute to the recording of a community's stories
  • contribute to the knowledge and understanding of a community's unique identity and space
The project organisers say it succeeded in its aims and goal which were:
  • "Die Soetsuur Lemoen: Die hartseer en geluk van Promosa" (meaning "The Sweet-and-Sour Orange: Heartsore and Happiness in Promosa") was published and proudly received by the community.
  • Various groups and individuals in the community were actively involved during the different stages of the project, including volunteers.
  • People told or wrote stories about themselves and their world and shared their experiences with each other.
  • Individuals acquired new skills, e.g. in creative writing, bookmaking and publishing.
  • The project stimulated an interest in stories, writing and publishing.
  • Participation in the project contributed to individuals' self worth and sense of identity.
  • Stories and experiences of Promosa's people were chronicled and this also contributed to an understanding of the community's identity and space.
  • The project served as an opportunity for training students. Students of creative writing formed an indispensable part of the project and benefited by expanding their experience, knowledge and skills.
"Die Soetsuur Lemoen" tells a range of stories and emotions, from across the age spectrum of the community, providing an avenue for personal healing. The elderly participants write about their experiences of living as non-whites under apartheid, some of whom were subjected to forced removals, via which South Africa's former apartheid government forced people to live in different areas according to their race. Stories from the elderly also tell of former challenges of living in homes without running water and electricity. The children write about their day-to-day reality, including experiences of broken families, death and violence. Others write about strength gained from community solidarity, achieving personal goals and spirituality.
Partners

North-West University

Sources

Franci Greyling sent an e-mail to Soul Beat Africa on October 7 2004.