Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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What Works in Youth Media: Case Studies Around the World

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"What Works in Youth Media: Case Studies from Around the World" looks at how young people are harnessing the power of media to educate the public about issues they care about. It also explores the tremendous power of youth media programs to promote young people's personal growth and development to equip them with essential 'skills for life' that will enable them to succeed."

This 85-page publication profiles case studies of seven youth media projects, including a youth-led magazine in Zambia that's playing a critical role in that country's fight against HIV/AIDs; a youth radio programme in Viet Nam that's reaching over 30 million listeners; and a youth-run television programme in Albania that's educating the public about children's rights.

In the Foreword, Christiane Amanpour, Chief International Correspondent CNN, writes: "Those programs profiled here aren't as much about teaching young people journalism skills, as about enabling young people's voices to be heard, and helping them to learn and grow in positive ways. While many of the young people engaged in these programs may never pursue a career in journalism, most will apply the skills they've gained in their relationships with others, in their school lives, and future work environments. For many, the experience they gain in analyzing and presenting the news will make them more informed consumers of the news they receive, and more active citizens in their communities and nations."

Table of Contents
  • Foreword by Christiane Amanpour
  • Introduction
  • ¡Cámara! áhi nos vemos, Mexico
    Through the lens of a video camera, young people learn to see their community with new eyes.
  • Children's Express-UK, United Kingdom
    Young reporters express their views while learning valuable life skills.
  • Little Masters, China
    A national magazine written, edited, and produced by children under the age of 15.
  • Trendsetters, Zambia
    A magazine by and for youth - dedicated to preventing the spread of HIV/AIDS.
  • Troç, Albania
    Using the power of television to educate the public about critical issues facing children.
  • Young Journalists Group, Viet Nam
    Young journalists seek to engage their generation.
  • Youth Outlook, United States
    Chronicling life through the eyes and voices of young people.

This paper is part of a series of "What Works" publications published by IYF that examine issues in the youth development field. The series aims to provide practitioners, policymakers, and others supporting youth initiatives with insights into effective practices and innovative approaches impacting young people worldwide.

To order a paper copy of this publication, please contact: youth@iyfnet.org
Number of Pages
85