Health Communication: Lessons from Family Planning and Reproductive Health

...distills what the Johns Hopkins Population Communication Services and its partners have learned about the design, implementation, and evaluation of effective health communication campaigns over the past 15 years in more than 60 developing countries.

Chapter 1 looks at the ground that family planning communication has gained since the first large-scale family planning programs in the developing world began about 50 years ago.
Chapter 2 describes the theoretical basis for changing behaviour through family planning and other reproductive health communication.
Chapters 3-8 take readers through the six crucial steps of planning and carrying out a health communication programme:

• analysis;
• strategic design;
• development, pretesting, and production;
• management, implementation, and monitoring;
• impact evaluation; and
• planning for continuity.

Chapter 9 looks at the challenges and opportunities for family planning and other public health communication in a new century.

People from developing countries may contact Johns Hopkins Center for Communication Programs.