Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Questioning the Solution

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This book explores the problem of primary health care and child survival in underprivileged countries and communities. It examines the fact that 13 million children still die every year from preventable causes and explores Primary Health Care and Child Survival strategies. The book describes the history of medicine and public health since colonial times and offers the perspective that health is determined more by the equity or inequity of social structures than by conventional health services. It reveals how structural adjustment policies and the globalisation of the economy diminish the health and quality of life of vulnerable people, especially women and children.

The book is intended for people working or interested in primary health care, as well as health and development planners, policy makers, students, health workers, activists, and individuals concerned about global issues—especially as these issues relate to children in difficult situations. Examples from all over the world are provided and illustrate approaches to health and development that put human needs before top-heavy economic growth.
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Message sent to Creative-Radio on December 27 2005.