Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Theatre, Dance and Music Workshop For Slum Children - India

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As a part of their AIDS Awareness Campaigns, Servants of the People Society started a once a week Follow-up Centre on every Saturday in Janta Colony Sector 25, Chandigarh (India) in the home of an ex-addict to create self-help groups at grassroots level to involve, enlist and train social workers as well as different volunteers for the service of the community. It was recognised that children of addicts and other slum children needed "special mental health care" and keeping this in view, they started the Theatre, Dance and Music Workshop for slum children whose parents are drug addicts.
Communication Strategies
The project strives to approach the problems of alcohol and drug abuse and HIV/AIDS at their foundation in a holistic manner. The overarching project theme is "a healthy foundation is the need of the hour for the young minds and the bodies for the development." The methodology for this initiative is entertainment-education.
Development Issues
Children, HIV/AIDS.
Key Points
Prevention through information has been the modus operandi of Servants of the People Society in all its AIDS awareness campaigns. To ensure that the message of prevention reaches masses, the campaigns have been designed to spread awareness at all levels of society, with special reference to slums. Various social events have been used to spread the word about HIV/AIDS prevention in the slum community (e.g., medical camps, skin and sexually transmitted infection (STI)/reproductive tract infection (RTI) camps, blood donation camps, etc.)
Sources

Emails from Dr. Avnish Jolly to The Communication Initiative in May 2001 and on May 25 2006.

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