Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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BUSH Radio - South Africa

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BUSH Radio launched community radio in South Africa. They grew out of the Cassette Education Trust (CASET), a small production unit based at the University of the Western Cape. BUSH Radio applied several times for a broadcasting license, with no success; they broadcast anyway. Police arrived to confiscate equipment and the station was brought to court. They ultimately won the court case and the rights of South Africans to have free access to the airwaves was acknowledged.
Communication Strategies
During their start-up period, BUSH Radio helped to build the resources which now ensure that South African radio stations survive. The station ran radio production courses for people from about 20 community radio stations all over the country. They also founded the National Community Radio Forum (NCRF), which now plays an important role in developing a powerful community radio sector in South Africa. They offer: "BUSH Beat" a monthly newsletter with updates, information and news about community radio; training; resources for members to use in productions for BUSH Radio and other community projects; and volunteer opportunities for community members.
Development Issues
Rights, Political Development.
Key Points
General aim: To encourage people to communicate with each other, and to take part in decisions that affect their lives. Mission: To ensure that a wide range of communities take part in producing radio that entertains them, helps them to fulfill their aspirations, and introduces them to new horizons.
Sources

Pamphlet produced by BUSH Radio.