Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Humanitarian Pandemic Preparedness (H2P) Initiative

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Several United States (US)-based organisations are working to develop a communication-centred, community-based pandemic preparedness planning initiative in Africa. Collaborators in this effort, which was launched in early 2008, include the International Federation of Red Cross and Red Crescent Societies (IFRC), CORE Group, AI.COMM, and InterAction - with funding from the United States Agency for International Development (USAID). They will work to:
  • support the development of influenza pandemic preparedness plans and protocols of the humanitarian sector in the areas of health, food security, and livelihoods;
  • strengthen the in-country capacities of staff and volunteers of humanitarian and civil society organisations to (CSOs) carry out these plans and protocols; and
  • ensure functional coordination between global, national, district, and community level stakeholders, including the United Nations (UN) system, in preparedness and response of the humanitarian sector.
Communication Strategies

The Humanitarian Pandemic Preparedness (H2P) Initiative draws on an international partnership designed to equip local (African) organisations to work together to raise public awareness about, and implement plans to prevent and offset, a possible avian influenza pandemic. Specifically, IFRC is providing technical and financial support to 187 national Red Cross and Red Crescent societies - as well as to a number of non-governmental organisations (NGOs) - to implement pandemic preparedness activities. Similarly, CORE Group is providing technical support to NGOs, and, in some countries, additional support to pilot activities in the initial districts.

Behaviour change communication (BCC) and research are other core programme strategies. Along with the development of communication materials, AI.COMM (which is managed by the Academy for Educational Development, or AED), will conduct formative research. InterAction plans to map the programmatic capacities of partner private voluntary organisations (PVOs) and international PVOs (IPVOs) that can be mobilised for disaster response.

Development Issues

Health, Risk Management.

Partners

IFRC, CORE Group, AI.COMM, and InterAction - with funding from USAID.

Sources

Emails from Elizabeth Bellardo and Sean Carpenter to The Communication Initiative on March 6 2008 and March 10 2008, respectively; and Save the Children's Avian Influenza page.

Comments

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Submitted by Anonymous (not verified) on Mon, 03/17/2008 - 11:29 Permalink

The page was very interesting in study and i would like to add that if possible to alowed me for this coures of communication i would therefore apprecaite.
Thank.
Simon Lok Mangar

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Submitted by Anonymous (not verified) on Mon, 05/05/2008 - 02:15 Permalink

This is a very useful page and it is very much educative.