Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Promising Practices: Pandemic Preparedness Tools

0 comments
In 2006, the Center for Infectious Disease Research and Policy (CIDRAP) at the University of Minnesota, in the United States, launched a communication-centred initiative in cooperation with the Pew Center on the States (PCS) in an effort to enhance public health preparedness for an influenza pandemic and conserve resources by sharing promising practices. CIDRAP and PCS are using information and communication technology (ICT) - in the form of an interactive website - to the end of gathering information about (and stimulating peer review of) practices that can be adapted or adopted by public health stakeholders in the United States.
Communication Strategies

This initiative is a participatory, technology-based effort to collect, share, and evaluate models for dealing with public health emergencies such as avian influenza and pandemic influenza. Organisers began this process by interviewing public health experts in order to understand how best to clarify key subject areas, conduct research, enumerate key audiences, and determine how to reach these audiences. Then, state and local public health experts in pandemic influenza preparedness nationwide took part in a practice identification and selection process - largely through online surveys, an email survey, a toll-free phone line, and a survey form for telephone and in-person interviews - to select categories through which to collect and organise the information on the Promising Practices website. CIDRAP staff with expertise in one or more of the categories then served as first reviewers for practices. In many cases, the practice was sent out for review by one or more of the 22 US experts (including expert reviewers) who assisted CIDRAP. Portions of reviewers' responses were incorporated into the practice descriptions to clarify and enhance the context for each practice.

The result of this process is an interactive website that shares information, and invites contributions. For example, by clicking on "Collaborations" under the "Models for Care" heading, a visitor to the website may learn about practices aimed at strengthening formal collaborations between public health and the healthcare system, such as the California Primary Care Telemedicine Project. Similarly, under the "Communication" heading, one can learn about a variety of risk communication tools and experiences/campaigns, such as New York State's "Media Forums on Preparedness for Pandemic Influenza". School toolkits and other toolkits are offered, as well. Visitors to the website may search by language or by state (an interactive map is designed to facilitate this). They may also learn about ethics projects, such as a guidebook that emerged from a multidisciplinary work group in Minnesota that explored ethical issues surrounding vaccine distribution in the event of a pandemic. To submit content for consideration as a "promising practice", an online process enables people to detail their experiences with pandemic flu planning/management/communications.

Development Issues

Health, Risk Management.

Partners

CIDRAP (University of Minnesota), and PCS. This project was conceived and funded by The Pew Charitable Trusts.

Sources

Promising Practices website, accessed on January 23 2008.