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Interactive Games Project - Bangkok, Thailand
In March 2003, the Program for Appropriate Technologies in Health (PATH) launched a mass media project that uses a web-based interactive computer game to promote adolescent sexual and reproductive health (ASRH) among young people in Bangkok, Thailand. The game is intended to entertain 13- to 15-year-olds while it educates them.
Communication Strategies
A game design expert from Microsoft Games visited Bangkok to provide training workshops and brainstorming sessions. The government is supporting the effort by following through on its commitment to provide computers to all schools around the country, including rural sites, and to provide Internet hookups.
Placing the game on the Web allows use of the technology known as "cookies", which enable the project to anonymously keep an ongoing profile of each player and to record his or her accuracy in terms of answering questions in the game. This strategy will provide feedback to inform future adjustments to the game.
Placing the game on the Web allows use of the technology known as "cookies", which enable the project to anonymously keep an ongoing profile of each player and to record his or her accuracy in terms of answering questions in the game. This strategy will provide feedback to inform future adjustments to the game.
Development Issues
Youth, Reproductive Health.
Key Points
Organisers claim that, in Bangkok, more than 250,000 youth frequent Internet cafes per week to play computer games.
A pretest in late 2002 showed a positive reaction to the game.
A pretest in late 2002 showed a positive reaction to the game.
Partners
M-WEB, university fellows, Microsoft Games, the Thai government.
Sources
Letters sent from Teresa Guillien to The Communication Initiative on December 9, 11, and 20, 2002.
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