Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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131 Voices (131 Voces) Project

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Focusing on the Peruvian Congress, the 131 Voices (131 Voces) online project seeks to address mistrust and pessimism about leaders, and encourage people to engage with members of congress for more effective and transparent governance. By opening voting records and pending legislation to public scrutiny and feedback, the goal is to keep Peruvian lawmakers accountable on policy decisions and make government more accountable generally. With a name reflecting the 130 members of parliament and the voice of the Peruvian people, 131 Voices was created by Citivox, in partnership with Democratic Reflection (Reflexión Democrática), and the National Democratic Institute.

Communication Strategies

Organised by issues ranging from consumer protection to human rights, the 131 Voices website is designed to make Peru’s government more transparent by encouraging members of Congress to use the site as an interactive, personalised tool to stimulate dialogue and open lines of communication with constituents. The site is intended to be an interactive space where people can access information, such as on laws and projects proposed by leaders, as well as express their opinion and perspectives.

 

The site includes a unique page for each member of Congress where users can read about the member's work history and political affiliation, and monitor news about new or pending legislation. As part of the pilot work of the initiative, thirteen of the parliamentarians have partnered with Democratic Reflection to use their pages to create a personalised, interactive profile that provides access to their Twitter feeds, information about their pending or proposed legislative initiatives, and a comment box where citizens can discuss proposals for new laws and provide other feedback.

 

One example of how the site has been used to connect leaders with constituents was when citizens commented on a proposal by Luis Iberico of the Alliance for Great Change party (Alianza por el Gran Cambio) for the "creation of a National Institute for Information and Transparency" that would seek to promote greater access to information and openness in government. Citizens expressed support for the objective of improved transparency, which was noted as a key to fighting corruption, but also suggested that the initiative should avoid creating a new, ineffective bureaucracy.

Development Issues

Governance

Key Points

According to NDI, though Peru has shown robust economic growth and relative resilience in the face of a global economic slowdown, many Peruvians continue to face a widening socio-economic divide, poverty, and exclusion from political life. Surveys conducted by the polling firm Ipsos Apoyo show that Peruvians harbour growing mistrust and pessimism about their leaders. Results from a 2011 survey indicated that 30% of Peruvians believed that their quality of life was stagnant despite economic growth and democratic advances.

Partners

Citivox, Democratic Reflection (Reflexión Democrática), National Democratic Institute.