ABAAD - Men Saying No to Violence Against Women Campaign #2

This TV commercial (TVC) is part of a continuing campaign of positive messaging for the partnership of women and men for gender equality and against domestic violence (DV). Building off of the "With all my force against violence" national campaign, "Raise your voice louder" is designed to engage men in ending violence against women (VAW). The "Be a Man. Real Men Take a Stand Against Violence" campaign is organised by ABAAD-Resource Center for Gender Equality in Partnership with International Medical Corps (IMC), Heartland Alliance, Urgent Action Fund for Women's Human Rights, Forum of Development, and Culture & Dialogue & Limelight Productions.

"This TVC, like its predecessor, does not focus on blaming the males in our society who are the perpetrators of DV. Rather, this TVC praises the men in our society who are against the gender biases and who are active in the fight to end VAW. This TVC supports men who, like their female counterparts, refuse to remain silent about the issue of VAW and gender inequalities in our countries. This TVC continues what has come to be known in the field of study of masculinities and gender as 'positive masculinity'."