Social norms action with informed and engaged societies
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Access to Agricultural Information

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Access to Agricultural Information is a project by the Makerere University in Uganda that uses radio and audiotapes to provide Ugandan women with relevant information that could help them to improve their agricultural production.
Communication Strategies

The project first set out to identify the constraints on women’s access to media such as radio. The project organisers say: “One major finding was that about three-quarters of the women did not know how to operate a radio. It was also found that in households that possess a radio, the men considered it their exclusive property, restricting its use by other household members, women inclusive.”


The project acquired 40 radio cassettes and distributed them to 40 women groups in the Tororo district. The women were taught how to operate the equipment, including how to switch from radio to tape, and how to tune in to radio programmes that provide useful agricultural information.


The project also distributed audiotapes with recordings of programmes on agricultural production methods, including how to prepare the ground for planting, harvesting and storage, as well as on compost making and nutrition. I also showed the women several videos demonstrating various agricultural activities, including compost making and vegetable growing.

Development Issues

Agriculture

Partners

Makerere University

Sources

ICT Update website on October 28 2004.