Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Adaptation Learning Programme for Africa (ALP)

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The Adaptation Learning Programme (ALP), launched early in 2010 by CARE, works to increase the capacity of vulnerable households in Sub-Saharan Africa to adapt to climate variability and change. Supported by the United Kingdom Department for International Development (DfID), the Ministry of Foreign Affairs of Denmark, and the Ministry of Foreign Affairs of Finland, the programme will be implemented in 40 communities across Ghana, Niger, Mozambique, and Kenya. The approach of the programme involves building on existing community knowledge, empowering communities to have a voice in decision-making on adaptation, identifying best practice, and sharing knowledge to influence local, regional, and international policies and programmes.
Communication Strategies

In order to achieve its objectives, the programme will: develop and apply innovative approaches to community-based adaptation (CBA) to generate best practice models; empower local communities and civil society organisations to have a voice in decision-making on adaptation; promote best practice models for CBA among adaptation practitioners; and influence national, regional, and international adaptation policies and plans. Learning from the programme will be shared with policymakers and adaptation practitioners across Africa and globally.

The ALP will build on CARE's people-centred approach to adaptation, which combines strategies from CARE and other organisations' development experience with scientific knowledge on climate change. The approach is focused on building adaptive capacity at the household and individual level by increasing resilience of livelihoods and reducing disaster risks, particularly for the most vulnerable groups. Advocacy and social mobilisation to tackle the underlying causes of vulnerability are key elements of the strategy. The approach also recognises the importance of an enabling political and institutional environment for local action, and prioritises capacity development for local actors, as well as engagement in local and national governance to facilitate adaptation.

In order to effectively empower communities and civil society organisations in decision-making on adaptation, CARE will partner with local stakeholders to facilitate a participatory and inclusive approach to local planning, in particular to ensure the views of economically poor women and other marginalised people are incorporated into key decisions related to adaptation.

To demonstrate models of best practice for CBA that can be scaled up and replicated across a range of climate and socio-economic contexts, ALP will use learning networks and other approaches to disseminate these models. Through ALP, CARE will promote the adoption of these best practices by civil society and government institutions across Africa and globally.

The hope is that the knowledge, capacity, and networks generated by the ALP will help to identify the most efficient and effective ways to enable adaptation by the most vulnerable. The programme will use these experiences to inform policy recommendations on adaptation funding mechanisms and community-based approaches at international and national levels. This will provide openings for other civil society organisations, local government institutions, and communities to access the resources required to take action on adaptation.

Development Issues

Climate Change

Key Points

According to organisers, people in sub-Saharan Africa are very vulnerable to the impacts of climate change. The continent is already prone to erratic rainfall, droughts, floods, and cyclones, and climate change will only exacerbate these ongoing challenges. At the same time, Africa is grappling with the burden of poverty, environmental degradation, inequitable land rights, heavy reliance on the natural resource base for livelihoods, and the HIV and AIDS epidemic - all of which limit the ability of people and institutions to adapt to climate change at the community level. Research conducted by CARE in Africa indicates that climate change is already having significant impacts on food and income security, and that these impacts are particularly serious for women and other marginalised groups.

Partners

Care, United Kingdom Department for International Development (DfID), Ministry of Foreign Affairs of Denmark, and the Ministry of Foreign Affairs of Finland.

Sources