Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Behavioural and Social Aspects of Malaria and Its Control

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The intention of this monograph is to highlight the importance of sociocultural factors in malaria control and to make clear that the fight against malaria and other infectious diseases is inseparable from the striving for socioeconomic and political equity. The authors show that human behaviour is related to risk for malaria, and that such behaviour is influenced by a range of cultural and social factors which it is crucial to consider.

The monograph provides a social science starting point for the design and evaluation of anti-malaria interventions. It begins with a thorough analysis of the perception of malaria as a disease, then looks at the effect of human movement on malaria. Since a considerable gap remains between 'correct scientific knowledge' and the accepted practices and beliefs about malaria held by different groups of people, one section discusses the difficulties imposed by the clash between 'northern' and traditional ways of responding to disease episodes, and demonstrates that the 'North' has much to learn from the 'South'. Also covered are attitudes towards the use of insecticide-impregnated bednets, gender issues such as the invisible role of women in determining the health-related practices of a household, and the manner in which people interact with each other, identify needs, and make decisions. Finally there is an extensive annotated bibliography of the social science literature on malaria.

Click here to download the publication in PDF format [776 KB].
Number of Pages
228