Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Bino and Fino Cartoon Series

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Launched in October 2010, Bino and Fino is a Nigerian-produced cartoon, designed for three to five year olds, about a brother and sister who live with their grandparents in an unnamed African city. Animator Adamu Waziri created the cartoon to be an entertaining, high-quality educational programme, which also shows positive aspects of Nigerian and African culture.

Communication Strategies

Bino and Fino have many adventures where, with the help of their friend Zeena the Magic Butterfly, they discover and learn things about the world. The producers say they see the series to be a mix between "Dora the Explorer" and "Charlie and Lola", which, unlike many African animations, takes place in an urban, middle-class setting. While created by Nigerians, Bino and Fino is designed for children of toddler and preschool age from around the world, hoping to provide positive images to viewers from Africa and the diaspora.

 

Two full-length "Bino and Fino" episodes have been shown on a channel on Sky TV in the United Kingdom (UK). The next step is to attract the funding and sponsors needed to get the cartoon aired in Nigeria.

 

 

The Bino and Fino website and the Bino and Fino facebook page offer background information and updates.

 

Development Issues

Children

Sources

CNN website, African Digital Art website, Press Release Distribution website, and Bino and Fino website, on July 16 2012.