Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Civic Education and Action Programme (CEAP)

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The Civic Education and Action Programme (CEAP), which developed out of the Civic Education, Information and Computer Technology (CivICT) programme of the World Bank Institute (WBI), was implemented by the Network of African Youths Against Corruption (NAYACA) across Africa in 2002. The aim of the project was to spread civic information to both consumers and providers of a government service through posters and fliers which were developed after research with the target groups.
Communication Strategies
CEAP facilitates students’ visit to public service providers to collect information on the provision of such services, procedures, regulations and laws governing public services. The information gathered is then simplified and translated into the local language to highlight consumer-and-provider rights, entitlements and responsibilities of a government service.

Youth participants are subjected to lessons on local specific government services:
  • facilitators share information and set parameters on specific procedural information for obtaining a government service.
  • visitation by youth participants to government service providers identified by pupils themselves e.g. health, security, passport etc
  • collection, by the youth themselves, of information on procedures and regulation of obtaining the service.
  • simplification and translation of collected information and data onto creative works such as posters and fliers best describing the information on provision of such a government service.
  • development and distribution during the entitlements, responsibilities and rights sensitisation campaign, of suitable posters and fliers containing brief and well-simplified information.
Development Issues
Youth, Technology.
Key Points
The programme objective and benefits include:
  • Procedural and regulatory Information of public service delivery produced in bulk which information will empower the general citizenry to be educated on their responsibilities, obligations, rights and entitlements.
  • Long-run effect: and increased awareness among the general citizenry contributes to reduction in corruption;
  • Increased reports to relevant authorities on suspicious behaviours among public officials prone to corruption;
  • Improved efficiency, accountability and transparency in public service delivery.
Sources

NAYACA website on April 25 2005.