Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Common Voices - Canada

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Common Voices - Global Links is 10-part radio series looking at issues impacting communities across the globe. A collaboration between Making the Links Radio, the Saskatchewan Council for International Cooperation (SCIC), and the Canadian International Development Agency (CIDA), Common Voices draws links between people working to address development challenges in very different contexts.
Communication Strategies
Common Voices uses community radio to bring diverse people's voices to bear on issues that reach across borders. Because it highlights those working "in the field" or on the front lines of economic and social change, the series is a strategy for creating common experiences, shared needs, and opportunities for solidarity.

Concretely, the radio series explores development issues in a way that builds connections between people and the problems they face - even those living very different lives around the world. Many of the programmes highlight connections between Canadian and African initiatives and realities. For example, programme 1 "HIV/AIDS Prevention from the Bottom Up: A Story from Mozambique and Saskatchewan" profiles the work going on HIV/AIDS prevention in villages in Mozambique and in the City of Saskatoon, Saskatchewan. It discusses similarities and differences between what community health workers face in these disparate areas. And "Worker to Worker: Linking Occupational Health and Safety - Mozambique and Canada" explores how workers have built bridges internationally to support each other in worker-to-worker health and safety practices. Some of the programmes have an advocacy or activist spin in that they highlight the way in which organic and family farming practices have been infringed on by industralisation and other hallmarks of globalisation. To cite only one, "Global Agricultural Links" features the voice of a farm leader and philosopher Nettie Wiebe talking about how farmers are organising internationally against exploitative international trade agreements; the programme focusses on solidarity links between farmers in Mexico and Canada. War and peace issues are at the centre of two of the programmes; the words of a Sudanese poet figure prominently in one of these.

This initiative uses radio as well as the Internet and printed scripts of the programmes to enable non-Canadians to access the series. Visitors to the Common Voices page on Making the Links site are invited to download the programmes and listen to them online; organisers ask that people communicate with them via email to explain how they are using the broadcasts. Printed versions of the series are available free of charge.
Development Issues

HIV/AIDS, Health, Agriculture, Globalisation, Conflict, Women.

Key Points
Making the Links is a Saskatoon, Canada-based community radio collective "committed to reporting on international and local issues in a way that is informative, indepth and offers coverage not normally found in the mainstream media". It has profiled communities and people working to create an equitable and sustainable world.
Partners

Making the Links Radio and SCIC, with funding by CIDA.

Sources

Letter sent from Don Kossick to The Communication Initiative on December 23 2003; and OneWorld.ca site; and Common Voices page on Making the Links site.