Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Community Learning Information & Communication Project (CLIC) - India

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Community Learning Information and Communication Project (CLIC) involves case studies of existing initiatives designed to tackle access to better infrastructure and services for poor people in India; both those started by government and by NGOs and communities themselves.
Communication Strategies

Through the CLIC case studies, the project examines ways through which low-income communities, government and NGOs learn, communicate, negotiate, and collect and utilise information.
Development Issues

Economic Development.
Key Points

The CLIC case studies provide in-depth insights into how learning, information and communication affects practical projects. The CLIC project is based on an overall hypothesis that learning, information and communication processes between stakeholders can either hamper or enhance poor people's access to secure and adequate infrastructure, housing and services. Improved understanding and facilitation of these processes would therefore improve delivery of, and access to, infrastructure, housing and services. This hypothesis is being tested through applying the CLIC model to a series of case studies and support activities taking place in urban areas in India.
Partners



Society for the Promotion of Area Resource Centres, NSDF (National Slum Dwellers' Federation), Mahila Milan (‘women together').

Sources

CLIC web site.