Computers on Wheels (COW) - Mahboobnagar, Andhra Pradesh, India
Launched in 2003, Computers On Wheels (COW) is a grassroots project that brings Internet services to rural, illiterate villagers in Mahboobnagar, Andhra Pradesh, India. COW is a mobile information delivery system involving a trained provider with a laptop visiting villages on a motorbike to provide support for agriculture managment and health. The project explores ways in which opportunities for social and economic development can be created in areas experiencing drought, disease and under-investment in infrastructure by providing computer-based education and training and by dissemination of information to overcome health and agricultural problems. COW is governed by ViDAL, a non-profit charitable trust based in Hyderabad.
Communication Strategies
Organisers found that in an area constrained by language, literacy, and connectivity barriers, simply installing computer telecentres without providing assistance would be insufficient. To that end, a key programme strategy is response to the needs and circumstances of rural people. Two local men in their early twenties were recruited from the villages
and provided with training and access to the COW prototype, which is packed into a weather- and shock-proof solar-powered equipment case that carries and recharges the laptop as well as a printer, camera and accessories, and a portable tent for impromptu meetings in open fields. The entire system mounts onto the rear of a dirt bike, which is designed to enable access to villages without passable roads.
Referred to as "Information Providers" (IPs), these men travel from village to village in the evenings (when farmers have more free time) and demonstrate interactive software and content, which is stored on the hard-drive of a laptop computer. If villagers make requests for particular kinds of information, the agents can return to the village after having connected to the Internet elsewhere. In this way, the IP becomes the intermediary through whom information can be channelled to the villagers. Each IP covers 7 villages, amounting to a total of 14 villages currently covered by the project. The project currently provides each IP with a fixed monthly wage; it is hoped that each IP will earn enough revenue from the services he provides to become financially independent from the project.
When the IP arrives via motorbike, villagers have access to the following services:
Referred to as "Information Providers" (IPs), these men travel from village to village in the evenings (when farmers have more free time) and demonstrate interactive software and content, which is stored on the hard-drive of a laptop computer. If villagers make requests for particular kinds of information, the agents can return to the village after having connected to the Internet elsewhere. In this way, the IP becomes the intermediary through whom information can be channelled to the villagers. Each IP covers 7 villages, amounting to a total of 14 villages currently covered by the project. The project currently provides each IP with a fixed monthly wage; it is hoped that each IP will earn enough revenue from the services he provides to become financially independent from the project.
When the IP arrives via motorbike, villagers have access to the following services:
- Health queries and replies; agricultural queries and replies
- Digital images and printing
- Adult computing education services such as tutoring in Photoshop, word processing, and desktop publishing
- CD ROMs with local cultural content like mythological stories
- Web-based services like health exam results.
Development Issues
Agriculture, Technology, Health.
Key Points
COW villages depend on agriculture; drought is a continual problem. 70% of villagers do not have access to telephones or electricity. In Almaipalle, many women earn their wages by breaking stones to make gravel. In Upparapalle, people walk as far as 2kms to fetch a pot of drinking water.
Future plans for COW include the development of additional digital content and services, including government-related information, market price information, and trading support. A long-term goal is to promote micro-enterprise for women. Organisers hope that COW will eventually reach 227 villages in a 25 km radius.
Future plans for COW include the development of additional digital content and services, including government-related information, market price information, and trading support. A long-term goal is to promote micro-enterprise for women. Organisers hope that COW will eventually reach 227 villages in a 25 km radius.
Partners
Digital Partners, Global Catalyst Foundation, and the Greenstar Foundation. The medical diagnostics software associated with COW was built at Stanford University (USA) in conjunction with Rajeswari Rao Pingali's Reuters Digital Vision Fellowship. The project eventually aims to be self-sustaining.
Sources
COW website; letter sent from Rajeswari Rao Pingali to The Communication Initiative on September 12 2003; and posting to the bytesforall_readers listserv on July 19 2005 (click here to access the archives).
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