Social Norms
Social norms action with informed and engaged societies
Social Norms
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

COMVIDA - Honduras

0 comments

A programme using both low-scale and mass communication to promote child and youth health. This project was commenced in the context of very high rates of HIV/AIDS and a social taboo on open discussion of sexual topics. The objective was to support community efforts to communicate different perspectives on sexual health issues.
Communication Strategies

The major activities include school dramas, a festival of plays (all written and performed by youth), film shows, discussions, local radio and television programming, posters and special events.
Development Issues

HIV/AIDS, other health issues, youth health and community involvement
Key Points

This is very important for Honduras because it has the highest rates of HIV/AIDS in Latin America. Sex workers are very common and introduced to boys at a very young age by those that they look up to (ex. fathers), sex violence and STD's are also very common. Open discussion on sexual issues is prevented due to religious concerns, preventing formal education.
Partners



UNICEF, COMVIDA - Communication for Life

Sources

Draft Health Communication Materials UNICEF: 1996