Developing Health and Family Planning Print Materials for Low-Literate Audiences

This 64-page manual was developed for health educators in order to teach how to develop health and family planning print materials for limited literacy audiences. While examples given are geared toward an international audience, the content is relevant to the creation of materials for domestic use also. Topics covered include determining the target audience; planning a project; conducting focus group discussions; developing key messages; producing materials; pretesting and revising materials; and finally, printing, distributing, and evaluating the product. There are a bibliography and list of organisations to contact for further information. Many illustrations are included as examples of good health communication. Also included is a helpful description of "visual literacy," the ability to decode and understand pictures.

NOTE: This publication is no longer available. PATH has published an updated and expanded publication to replace it, entitled "Immunization and Child Health Materials Development Guide". Please click here for more information.