Social norms action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
2 minutes
Read so far

Development Bus

0 comments
The non-government organisation (NGO) Tambarina is engaged in an effort to empower regional development associations in Guinea-Bissau by providing them with development tools and mechanisms, improving the management and technology skills of entrepreneurs launching micro-projects, and strengthening community-led development initiatives. A pan-African team of development workers and practitioners travel across the Guinea-Bissau in a "development bus", specially equipped with a variety of information and communication technologies (ICTs) to support learning. The intervention is set to take place over three years and at two levels: the first will centre on youth with direct support through coaching and training on development mechanisms, and the second will focus on the general population. Project objectives include:
  • giving bearers of micro-projects an itinerant base of support
  • contributing to the creation of a participative development process in Guinea-Bissau
  • supporting a network of committed partners for development in Guinea-Bissau.

In short, the project uses communication to mobilise and empower regional development agencies, and contribute to the improvement of their intellectual and professional autonomy.
Communication Strategies

At the heart of this project is the concept of using a bus as a working tool for development. This bus is equipped with a computer, radio broadcast equipment, and instructional material. The idea is that, because it is movable, the system can reach out to those heading up development projects through its presence in various regions of Guinea-Bissau, and through the implementation of regional posts or stations. Each of the 9 posts constitutes a decentralised centre, a regional antenna that is meant to become a cell of support for the realisation of micro-projects to support economic development. In short, a development "toolbox" is being designed to support local initiatives through an itinerant base of support, regional posts, community radio, and training courses.

The Development Bus project uses face-to-face, interpersonal learning exchanges to support regional associations that will work to help local entrepreneurs launch their own micro-projects. Various training sessions are held for 9 regional antennae teams, including a radio workshop, language lessons (English and French), a broadcasting video workshop, and a media-tech/Internet session. Learning methods are intended to be participative. The strategy here involves helping develop the network of associations that is already present in the country in order to prepare and set the groundwork for the emergence of local projects. This approach is progressively national, based on the development of an existing network, and is designed to support the other associations present in Guinea-Bissau. This method is designed to engender a development process that will come from within the society.

The focus on engaging the community in work to support local initiatives is reflected in the fact that all the activities of the programme are realised through local partners. Organisers note that the key to the active participation of development agencies and entrepreneurs lies in their direct implication in the activities which are proposed to them. One of the elements driving the participation of development agencies and entrepreneurs in the management of the programme is the local staff recruitment process. Particular attention is given to the capacity of the members of the national and regional development teams to mobilise the population, to encourage the creation of development projects, and to be the representatives of these projects.

In addition to strengthening the skills of local development agencies and entrepreneurs by sharing knowledge about local development mechanisms, this project strives to include young people in the development process and its practical application. As part of its plan to open 9 regional antennas and support centres in 2005, 114 associations of youth across the country (representing approximately 6,000 young people) will be served. The antennas will support the bearers of micro-development projects favouring the urban, rural, and island populations suffering from an aggravated state of poverty.

Development Issues

Economic Development, Youth.

Key Points

With a gross domestic product (GDP) per capita of US$230 (average for the period 1992-97) and an annual rate of population growth of the order of 2.2%, Guinea-Bissau is considered as one of the economically poorest countries in the world. The 2001 report on human development published by the United Nations Development Program (UNDP) ranks Guinea-Bissau 156th out of 162.

Since its creation, the NGO Tambarina has worked to provide cultural and social support to different regions across the country. These activities, financed by the organisation's own funds and by local contributions, have included regional events, radio broadcasts, and carnival animations.

In the stable period following the political and military conflict that had strongly altered the general context in the country, Tamnarina has turned to local development efforts like the Development Bus.

Sources

Africa2005 website (no longer in operation as of this writing) on December 2 2004; and Tambarina website on December 9 2008.

Teaser Image
http://www.tambarina.org/images/03_img/bus.jpg